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How to Pay Less for a Roof in the Carolinas

May 17th, 2024

4 min read

By Jeffrey Linta

Money in the piggybank from paying less for a roof

It’s no secret that a new roof installation is a large investment. And although I own a roofing company, I’m not ignorant of the fact that customers need to know they’re paying a fair price for their roof. Unfortunately, the distrust between homeowners and contractors runs deep. Which can lead homeowners on a hunt to find the least costly option for their roofing needs. 

Rather than having you search for ways to cut down costs, I’d like to put them out there in this article. When homeowners don’t know this information, they run the risk of hiring a roofer that uses deceptive or faulty business practices to keep their costs low. It pains me when customers call us to fix a fairly young roof that should not have any kind of severe problems at its age. So, we’re going to look at a few ways you can pay less for a roof and still get the quality you’re looking for.

Ways to pay less for your roof include:

  • Getting multiple quotes
  • Inquiring about grant programs
  • Referral programs
  • Veterans discounts

But before we get into it, I encourage you to simply ask your roofer about ways to lower the cost of your roof. A reputable roofing contractor will tell you about any unnecessary costs and help you save without compromising the integrity of your roof. As the owner of Linta Roofing I can tell you that a roofing company who cares about their business will not sacrifice the trust they’ve built in their community. I’ve seen it many times, and proposing a roofing solution that will cause you major problems in the near future is no way to run a roofing company that will be around to stand behind its work.

But aside from asking a trusted roofer, let’s discuss a few other ways you can get a new roof at a fair price. 

Paying Less for Your Roof Starts by Getting Multiple Quotes

While we would love for every homeowner to choose Linta Roofing for their roof replacement, it wouldn’t be right to tell you that you only need one quote. The general rule of thumb is to get three estimates from different roofing companies. Doing so will give you a good grasp on competitive pricing in Horry County, Georgetown County, Brunswick County, and Columbus County markets.

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As you go through the process of scheduling roof inspections, it’s helpful to do your research on both the roofing company and their estimates. You’ll want to make sure each roofing company is reputable, reliable, and reasonable. To do this, you can use our Comparing Contractors Worksheet. This worksheet will help you keep track and visualize the comparisons you’ve drawn. 

Not only that, but you’ll also want to ensure your roofer covers anything that could potentially increase your cost and exactly what those things are. These are typically issues you cannot see until your current roof has been removed.

Check Out Grant Programs Available for Carolina Residents in Need of a Roof

Because our area gets hit with such extreme weather each year, the South Carolina Department of Insurance and the Institute for Business & Home Safety offer grants to help homeowners achieve a hurricane safe roof. The South Carolina Department of Insurance offers a grant program called SC Safe Home and the Institute for Business & Home Safety offers the FORTIFIED roofing program.

SC Safe Home and FORTIFIED grants are designed to incentivize homeowners to upgrade their roofing systems to be more weather-resistant. Grants can range from $2,500 to $7,000 depending on your specific home. It is important to note that funds can run out quickly. To receive one of these grants, keep tabs on when these grants are made available and apply promptly to secure your award amount. 

When you receive an SC Safe Home or a FORTIFIED grant, you’ll need to hire a roofing contractor that is certified with the South Carolina Department of Insurance and the Institute for Business & Home Safety. This is a great way to increase the quality of your roof replacement while paying less for your roof. But it is not the only way. Most roofing contractors, like Linta Roofing, will also put forth referral programs for customers who want to recommend them to others!

Ask Your Roofer if They Have a Referral Program to Pay Less for Your Roof

Referral programs are a great way to get your roofer to pay YOU. Every roofing company is different, so it is important to ask the roofer you’ve chosen about the details of their referral program if they have one. The way a referral program works is that you would refer your roofing company to a friend, family member, or neighbor and earn rewards. Often these rewards can be up to $200 per referral!

Ultimately, this option can result in big savings, especially if you live in a neighborhood that has recently been hit by a storm. Not only that, but if you are genuinely happy with the roof work you received, you help keep your friends, family, co workers, and neighbors stay far away from roofing scams that are so prevalent in our area after a storm. 

Roofing Companies Can Offer Veteran Discounts to Help Vets Pay Less

iStock-1480035784If you are a veteran, I’d like to start by thanking you for your service! It is an honor to provide veterans with a discount on their roof.  I, like most other roofing companies in the Grand Strand area, are happy to provide veterans with a rebate that will decrease the cost of their roofing system. These discounts can range in price, but it is important to ask your roofer about their veteran discount. 

As a GAF Master Elite contractor, we are happy to provide a $250 discount to any veteran who wants Linta Roofing to install their new roofing system. 

Paying Less for a Roof without Compromising Quality

 Unfortunately, the reason so many homeowners distrust contractors is because there are contractors who will compromise their integrity and the quality of their work to win a job. So, while I always encourage homeowners to focus on quality over cost, we understand that cost still plays a role in your final decision. 

Now that you have this resource on how to pay less for a roof in the Carolinas, you are equipped with the information you need to ensure you get a fair price on your roof. Not only that, but information that will help mitigate repair costs in the future! And as always, please feel free to reach out to us if you have any additional questions about the cost of your roof. We believe that educated customers make decisions they’re satisfied with for many years to come. So, we are glad to offer transparent answers to all of your roofing questions.

And If you’re wondering how much your unique roof will cost, feel free to use our instant estimator tool. This tool will provide you with a free estimate on your roof in less than 60 seconds. 

Jeffrey Linta

Jeffrey Linta is the CEO and owner of Linta Roofing, a third-generation roofer who took ownership of the family business in 2023. He began his career in high school with boots on the ground, working in the field and learning the roofing trade from his father before joining the company full time after college graduation. His professional credentials include GAF Master Elite Contractor, GAF GoldElite Commercial Contractor, GAF presidents club award winner and SC Safe Home Certified Contractor. Under his leadership, Linta Roofing has earned recognition such as the Sun News' Best of the Beach in 2024 and 2025, an A+ rating from the Better Business Bureau, and hundreds of 5-star customer reviews year after year. Most recently, Linta Roofing was honored with the Best Roofing Company of the Year 2025 award from Roofing Insights. Born and raised on the Grand Strand, Jeffrey is passionate about educating homeowners so they can make confident, informed decisions about their roofing investments. Outside of work, he enjoys fishing and spending time with his wife, Erica, son, Grady, and golden retriever, Dixie. To learn more about Jeffrey Linta's story, check out his interview with Roofing Insights, a nationally recognized roofing education platform: Jeffrey Linta: Building a Roofing Company Without Fear of Competitors.

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